Bringing together technical and strategic expertise to represent the full value of an innovative product in an underserved area
Snapshot
At a glance
A global pharmaceutical company partnered with us to provide them a suite of market access activities to realise the full potential of a product with a novel mechanism of action
Client
A global healthcare company
Challenge
The client required coordinated support to navigate a complex market access landscape and build a compelling value story for key stakeholders.
Support
We combined strategic market access insight, evidence generation planning, and health economic and value communication expertise, to create a cohesive approach that strengthened decision-making and supported successful engagement throughout the access journey.
Outcome
Our client's product was recommended for reimbursement, with the materials developed used across multiple markets.
The challenge
Existing approach not capturing the product's full value story.
The product had a unique mechanism of action that suggested potential benefits that were only partially captured in the clinical trials, risking the full value of the asset not being realised.
Our approach
Collaborative, integrated market access support for better access readiness.
We worked as an extension of the client's team, combining strategic insight with technical expertise to provide coordinated support. By bringing together specialists from multiple disciplines, we developed a comprehensive market access package that reflected the full value story of the product. We provided evidence generation planning, economic modelling, and value messaging, to support reimbursement and post-launch access.
- We developed a new economic model structure to capture and emphasise the product's unique value story
- Real-world evidence was collected and analysed to map current treatment practice and costs
- We organised and led an advisory board of HTA and clinical experts to validate the model and assess the potential value messages
- We developed a value story and incorporated new value elements into the global value dossier and other resources
- We designed a short survey to provide local input into how the product would improve treatment practice
The outcome
A partnership throughout the market access journey
Our client gained access to the expertise they needed to address market access challenges from multiple perspectives. The resulting strategy provided greater clarity, stronger alignment across evidence and commercial objectives, and increased confidence engaging with key stakeholders.
