A partner across the entire market access journey

Newmarket Strategy is a healthcare and life sciences consultancy helping organisations navigate market access, reimbursement, policy and adoption challenges.

The challenge

Bringing innovation to patients is increasingly complex

Bringing new treatments and technologies to market requires organisations to navigate increasingly complex healthcare systems, policy environments and reimbursement pathways.

Whether launching within a single market or coordinating across multiple regions, success depends on understanding local realities, aligning stakeholder priorities and creating the conditions for sustainable adoption.

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Commercial value & access

Demonstrating value, navigating HTA and reimbursement processes, and developing strategies that support successful access across diverse markets.

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Health policy & governance

Navigating evolving policy priorities, regulatory change and stakeholder dynamics across national and international healthcare systems.

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Adoption & Uptake

Building partnerships with healthcare leaders, payers and decision-makers to drive implementation, scale impact and accelerate adoption.

How we help

Maximising the commercial value and patient impact of great science

We combine deep expertise in market access, policy and healthcare systems to help life sciences organisations navigate complexity, influence decision-makers and accelerate the adoption of innovation. From early strategy through to real-world implementation, our support spans the full journey from opportunity to uptake.

Value & Access

Optimising funding & reimbursement across treatments, therapies & health technologies

From early market access planning and HTA strategy through to reimbursement and commercialisation, we help organisations demonstrate value, navigate complexity and create clear pathways to adoption.

Global Health Policy & Government Affairs

Influence the decisions that shape commercial success

We help life sciences organisations navigate complex policy environments, engage key stakeholders and shape decisions that improve market access, patient access and commercial outcomes. Through dedicated global policy and government affairs, we provide specialist support across national and international healthcare systems.

Health Economics & Evidence Synthesis

Drive access & adoption through evidence generation

We support organisations to generate evidence needed to demonstrate value, navigate reimbursement processes and support successful market access to help clients make stronger decisions and achieve better outcomes.

Why us

Unrivalled experience in the health systems and reimbursement policies we advise on

As a specialist life sciences consultancy, we combine expertise across healthcare policy, market access, reimbursement and adoption.

Deep expertise

Former pharmaceutical, government, health system and HTA body leaders.

End-to-end support

Policy, access and evidence, all best in class.

Global perspective

Supporting UK and international objectives.

Practical advice

Strategic thinking based on in-market delivery.

Our team

Practical advice from people who understand the market

Newmarket Strategy brings together market access specialists, healthcare policy experts, clinicians, analysts and commercial strategists.

Edward Jones
Chief Executive Officer
Team
A leading UK health policy expert, Ed has advised at the highest levels within government, the NHS and industry.
Edward Jones
Chief Executive Officer
Emma Allen
Chief Operating Officer
Team
Emma Allen is an experienced professional in the Scientific Community, having previously worked in industry as a scientist with both Pfizer and GSK before transitioning to a finance role.
Emma Allen
Chief Operating Officer
Berkeley Greenwood
Senior Partner
Team
Berkeley has nearly three decades of experience in advising organisations at national and international level.
Berkeley Greenwood
Senior Partner
James O'Shaughnessy
Senior Partner
Team
One of the UK's leading policy advisors. Operated at the highest levels of government as a Minister at the Department for Health & Social Care, Director of the No.10 Policy Unit, and advisor to DHSC Ministers during COVID-19.
James O'Shaughnessy
Senior Partner
Blake Dark
Senior Partner
Team
Blake is a globally connected commercial expert in pharma and health technologies.
Blake Dark
Senior Partner
Bill Morgan
Senior Partner
Team
Has advised Prime Ministers, health ministers and leading life sciences businesses for over two decades. Before joining Newmarket, served as No.10's Special Adviser for Health, Social Care and Life Sciences.
Bill Morgan
Senior Partner
Neil Hawkins
Senior Partner
Team
Vice Chair, NICE Diagnostics Committee. Professor of Health Technology Assessment at the University of Glasgow. 20+ years in HTA leadership roles across multiple therapy areas and global markets.
Neil Hawkins
Senior Partner
David Scott
Senior Partner
Team
Specialist in real-world evidence, systematic reviews and evidence synthesis for HTA across multiple therapy areas.
David Scott
Senior Partner
Edit Remák
Senior Partner
Team
Founder of Visible Analytics with 20+ years in health economic modelling. Led the VA team through its acquisition by Newmarket Strategy, combining deep HEOR expertise with strategic market access insight across oncology, rare disease and multiple regions.
Edit Remák
Senior Partner
Noémi Muszbek
Senior Partner
Team
Co-founder of Visible Analytics. Senior health economist with 26 years' experience across pharma, payer and consultancy, working across many indications in global HTA markets.
Noémi Muszbek
Senior Partner

Proven approaches to driving policy, access and reimbursement

300+

Clients supported globally

75+

People across specialist practice areas

5+

Years supporting healthcare and life sciences clients

case studies

Proven impact across the healthcare innovation journey

From market access and government affairs to health system adoption, we help organisations navigate complex challenges, influence decision-makers and accelerate access to innovation. Explore a selection of anonymised examples showcasing our approach and impact.

Value & Access
1
min read

Developing a practical, real-world guide for NHS commissioners to help drive uptake of a new medicine.

We supported a global pharmaceutical company to bridge the gap between medicine approval and real-world NHS adoption, bringing together expert commissioners and clinicians to develop practical implementation guidance.

18 September 2026
Global Health Policy & Government Affairs
1
min read

Shaping the national policy framework for technology adoption

A globally leading medical technology company had a transformative technology but no national policy framework to drive its adoption at scale. Newmarket Strategy designed and led a government affairs programme that took the technology from the periphery of national healthcare policy to the heart of Government's transformation agenda.

18 September 2026
Value & Access
1
min read

Developing a practical, real-world guide for NHS commissioners to help drive uptake of a new medicine.

We supported a global pharmaceutical company to bridge the gap between medicine approval and real-world NHS adoption, bringing together expert commissioners and clinicians to develop practical implementation guidance.

September 18, 2026
Global Health Policy & Government Affairs
1
min read

Shaping the national policy framework for technology adoption

A globally leading medical technology company had a transformative technology but no national policy framework to drive its adoption at scale. Newmarket Strategy designed and led a government affairs programme that took the technology from the periphery of national healthcare policy to the heart of Government's transformation agenda.

September 18, 2026

Our insights

Dive into our latest insights & thinking

Practical thinking on the access, policy, commercial and health system issues shaping healthcare and life sciences.

Pharma
5
min read

Part 2: Asset level commercial strategies alongside national level system change

4/6/26
Pharma
4
min read

Part 1: How to influence national systems to help mitigate MFN headwinds

12/5/26
Announcements
3
min read

NHS pharmaceuticals negotiator to join Newmarket Strategy

3/12/25

FAQ

Your questions answered

Newmarket Strategy helps healthcare, life sciences and health tech organisations make better decisions across policy, market access, reimbursement, evidence and commercial strategy.

We bring together senior experience from industry, government, the NHS, reimbursement bodies and clinical practice. Our teams combine expertise in global health policy, health economics and evidence synthesis, and value and access, giving clients connected advice grounded in how healthcare decisions are made.

Yes. We help healthcare and life sciences organisations demonstrate the value of their innovations and navigate routes to access and reimbursement. By bringing together commercial strategy, policy insight and robust evidence, we help clients plan how to bring their products to market and support their adoption.