Global Health Policy & Government Affairs
Influencing the decision-makers who impact commercial outcomes
Maximising the commercial return and patient impact of great science requires life sciences organisations to shape policy and navigate complex stakeholder environments. With an experienced delivery team including former government leaders, Newmarket provides first rate counsel and implementation support.
The challenge
Making sense of a complex, fast-moving policy environment
Policy rarely moves in a straight line. Regulatory and legislative changes, shifting priorities in healthcare systems, and evolving international frameworks can disrupt commercial plans with little warning. The window to influence a decision is often short — and knowing who to engage, when, and with what message requires both deep political intelligence and genuine trusted relationships at senior levels.
It can sometimes feel easy to treat government affairs as an afterthought — reactive rather than strategic, disconnected from the commercial and access agenda. By the time the policy environment has shifted, the opportunity to shape it has already passed.
Our approach
Global health policy & government affairs expertise that understands both the science and the system
Our global health policy & government affairs team brings together specialists with deep experience across the pharmaceutical industry and international health organisations - people who understand how access, pricing and regulatory decisions actually get made in the markets that matter. We analyse the policy-related access barriers that shape commercial environments, account for international reference pricing, international reference policy dynamics and payer expectations across markets, and navigate the policy and clinical frameworks that determine uptake in each one.
That combination of technical rigour and consultancy discipline is what carries through to execution: policy, stakeholder and market access support that coordinates and drives launches across EU, US and international markets — global policy expertise, delivered with the precision of a specialist consultancy.
What we do
Strategic government affairs and global policy support
Our Government Affairs & Global Policy capability spans the full spectrum of public affairs and policy engagement — from intelligence-gathering, environmental analyses, and policy ideation through to campaign strategy and execution.
Strategic Government Affairs
Policy and stakeholder insight
Identifying new and emerging policy developments and the stakeholders who matter, when they matter, and how to reach them — across government, legislatures, healthcare systems and beyond.
Market and policy due diligence
Assessing the policy, commissioning and market dynamics that will shape future service adoption. Whether you are entering a new market, evaluating an opportunity, or stress-testing a strategy, we give you the intelligence to move with confidence.
Campaign strategy and implementation
Developing the narratives and campaigns that move stakeholders, build coalitions and change minds at decision-making level.
Issues management
Senior counsel on political risk, policy change and reputational matters — helping you manage and mitigate challenges before they emerge.
Global Policy
International policy analysis and horizon scanning
Analysis of policy-related access barriers that will shape your commercial environment.
Global access policy
Multi-market access and uptake policy that accounts for international reference pricing, IRP dynamics and payer expectations.
Multi-market uptake insight
Navigating the policy and clinical frameworks which impact uptake across multiple markets simultaneously.
Strategic support for international launches
Policy, stakeholder and market access support to coordinate and drive launches across EU, US and international markets.
how we work
From commercial insight to policy change
We begin by understanding your commercial objectives and the policy barriers that stand in your way — and develop comprehensive policy solutions to overcome them and engagement strategies to communicate with the decision-takers who matter.
Map your commercial objectives to the policy landscape
We assess the system-level, reimbursement and clinical barriers that obstruct the use of new innovations – and understand where in the policy landscape options to overcome them exist, and how to create opportunities when they do not.
Build your stakeholder & campaign strategy
We develop clear, actionable engagement plans — who to reach, through what channels, with what messages — to link you with the stakeholders who can help drive the policy changes you need.
Engage with credibility & confidence
We facilitate direct engagement with senior decision-makers — drawing on our team's relationships, credibility and track record at the highest levels of public policy.
Build coalitions & sustain advocacy
We help build the clinical, patient, academic and industry coalitions that amplify your voice and embed your innovations within the long-term policy agenda.
The outcome
Shaping the policy decisions that determine success
Our clients consistently rate our strategic insights and policy capability as unmatched. Our team has advised prime ministers, guided government life sciences strategies, and brokered multi-billion dollar deals between industry and government authorities.
Senior leaders who have operated at the highest levels of government health policy
Years advising global life sciences businesses
Net Promoter Score from Newmarket's 2026 client feedback exercise
Our team
Practical advice from people who understand the market
Newmarket Strategy brings together market access specialists, healthcare policy experts, clinicians, analysts and commercial strategists.
Related case studies
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What we do
Pillars of our expertise
Newmarket Strategy has industry-leading expertise supporting market access strategy through policy, reimbursement and evidence synthesis.
Value & Access
Empowering organisations to set commercial strategy, demonstrate value and secure reimbursement.
Global Health Policy & Government Affairs
Helping organisations navigate complex political landscapes, influence decision makers, and shape health policy.
Health Economics & Evidence Synthesis
Harnessing robust data and economic modelling to build a compelling evidence base and drive market uptake.
